A good, long-time customer relationship is essential for every business. With Customer Relationship Management (CRM) it is not just about winning new costumers, but above all about taking care of existing customer relationships.Customer Relationship Management is a holistic approach to business management. It integrates and optimizes, across all departments, customer processes in marketing, sales and customer service on a database and software for market preparation as well as a defined sale process.
It is most effective, of course, when the used ERP system also has a CRM tool integrated, because it saves time as there is no need to repeat the entering or importing of data. The strategic measures result accordingly as an output.
Overview of the CRM-Tools:
- Telephone, web and mail button
- Ticketing system
- Sales Management
- Sales analysis
- Marketing encyclopedia system
- Bulk letter
- Search function
- Industry solutions
For further information please download the following factsheet: Download Factsheet